Target: Boo Avenue
Drive-Thru Trick Or Treat

Illustration
Branding

During the Fall of 2020, Covid19 made holiday traditions especially challenging. Target wanted to create a community campaign to safely bring families together for a Drive-Thru Trunk-Or-Treat celebration in select Target parking lots. We designed the logo for the event called “Boo Avenue” and designed kits of both off-the-shelf items and custom printed items which Target employees could use to decorate parked vehicles. We even created a sticker sheet as a treat to hand out. This was one of the more unique projects for the studio, to date!