Mr. Bill's Donuts & Sandwiches
Branding / Packaging
Mr. Bill's has been in business for over 30 years and is known for their signature donuts and sandwiches. I was challenged with creating a new playful solution to match the character as well as passion shown through the owners and brand.
RETRO FUN COOL SWEET
Mr. Bill's wanted a retro feel for their brand, pulling inspiration from diners and bakeries from the 50s and 60s, which is where the donut mascot came from.